If you didn't get a chance to tune in to Marc's talk on NY Brand Lab Radio, don't worry! Click here to listen to the interview and hear SafePoints breaking news on Tanzania….
8. Marc Koska’s P.R. Campaign
One of the most inspiring things to come out of The Daily Beast Innovators Summit was the persistent argument from entrepreneurs that helping the world can be more than an act of grace—it’s also great business. Koska, for example, is the inventor of the K1 syringe, a non-reusable and auto-disposable syringe that took more than 17 years to develop but has since been credited with helping to save 9 million lives. In the developing world, Koska explains, the average syringe is reused four times, frequently in hospitals. One place where this problem was endemic was India, where 62 percent of injections in hospitals were carried out using dirty needles. Unfortunately, Koska just couldn’t get the minister of health to acknowledge the problem. “I asked for a meeting and he said no,” Koska recalls. “I asked him for another meeting and he said no…We hit a brick wall.” Rather than accept defeat, Koska started a PR campaign to shame the minister into reacting. “We made a film that dramatically showed the problem, and we were able to show this on television five and a half thousand times,” he says. “We had radio announcements from a very famous celebrity in India, we had 14 press conferences, 240 newspaper articles, and we were able to do that in a five-day period. Net result? “Seven hundred million people saw the message, and the minister saw me straightaway.” Soon after, the reluctant bureaucrat mandated the use of non-reusable needles (there are about 10 brands, aside from Koska’s); the law has now gone into effect in 11 Indian cities with an aggregate population of 250 million people.
To watch Marc at The Daily Beast click here: http://vimeo.com/16169642
Taken from "10 Inspiring Summit Stories" by Jacob Bernstein at The Daily Beast
Catherine English, Nicoletta Iacobacci, Anna Koska and Clare Beale on Uhuru Peak, the summit of Mount Kilimanjaro, 19,341 ft above sea level - 3 November 2010
The Kili Mums celebrating their achievement with new-found friends
Text from Clare: Nov. 3
The first photo we've received from the Kili Mums: can you work out who's who?Kilimanjaro Lemosho Western Breach Route Map from eben schoeman on Vimeo.
Safari Ants
Nik Miti (Nicoletta's son): Oct. 30
A WOMAN from Henley is hoping to climb Mount Kilimanjaro in Tanzania to help the health of the country’s people.
'Google Zeitgeist 2010: Catalyst' by AlphachimpStudio (Peter Durand)
76 Harley Street was established to set new standards in personalised medical and dental specialty care, diagnostics, screening and enhanced recovery - to prognose, prevent or get the very best outcomes. Their expertise now extends into coaching, human performance sciences, life-support / survival skills and high altitude pursuits for health promotion.
LifeSaver is a campaign that is inviting all global AD (auto-disable) syringe manufacturers to include the new LifeSaver logo and message "New Packet. Used Once. Safely Disposed" on all their packaging. LifeSaver represents the procedure given by a health worker and received by a patient, and can be simply adopted, free of charge, by any organisation. The logo is distinctive and easily recognized, and will act as a unique guarantee of a safe injection.
